The Million Messages Program

A comprehensive and standardized message given to parents regarding injury prevention. The information is targeted at public and community health nurses so that they can counsel parents on their child’s injury risks at certain ages and stages of development. Each message is simple, consistent, routine, and targets an issue that affects children at specific stages in their growth and development. The messages are developed for visits during the prenatal, newborn, two months, four months, six months, twelve months, eighteen months, and preschool periods. The Million Messages information sheets cover topics such as car seat safety, falls, poisoning, drowning, suffocation and strangulation, and burns and scalds.

This program was developed by Capital Health in Alberta. An evaluation was conducted and it was found that the information parents received from nurses led to a change in behaviour in 46% of the parents and caregivers.